Freelance Editor, London
WEB CONTENT, SEO, EDITING, PROOFREADING AND WRITING
Do you need help with your content?
Whatever your project involves, I can help you produce professional, high-quality copy appropriate for your audience. Whether that means formatting and optimising content for web publication, proofreading documents or writing original copy for newsletters or features; I have the skills and experience to deliver what you need in a professional and timely manner.
I cover various types of content but specialise particularly in web content. Find out more about the freelance editorial services I offer.
Communicate effectively to achieve your goals
As all the experts love to say, ‘Content is King’ and words matter. The most effective copy is written with the audience and the publication medium in mind, both of which ultimately dictate the most appropriate tone and style. Investing time in creating well-tailored content can help you to achieve your individual goals and outperform your rivals.
Using a professional editor to review and suggest improvements for your content is a great way to ensure that you make the right impression on your audience.
How does web content differ from printed content?
Content for the web needs to be organised quite differently from other types of content. Users expect clear, concise and well-organised information, often in a conversational tone. Information on web pages is usually split into small sections with (in most cases) everyday vocabulary and frequent use of meaningful sub-headings.
Consideration needs to be given to navigation, linking, sharing, interaction and appropriate use of keywords to help search engines index your site. You are also competing with potentially millions of other sites for the attention of your audience so your content needs to be attention-grabbing (for the right reasons) and achieve maximum impact with a minimum number of words.
What is SEO all about and how can it benefit you?
SEO (Search Engine Optimisation) is a practice which involves tailoring your web content to give you the best possible chance of attracting users to your website organically (ie without paying for advertising). Content can be optimised using keywords and other techniques to help search engines index your site and to enable users to find it.
As a form of digital marketing, SEO can increase traffic to your site and improve your conversion rates (whether that involves users buying a product, subscribing to a newsletter or something else). Being aware of the techniques involved can influence and help guide your approach to producing content.